A seamless blend of sport, style, and Italian luxury craftsmanship.
Mumbai, 2nd May 2025 — Italian luxury clothing brand Paul & Shark proudly announces its partnership with KL Rahul, one of India’s most accomplished cricketers. As the first-ever Indian athlete to be named a global ambassador for Paul & Shark, KL Rahul will embody the brand’s evolving vision of luxury, adventure and modern style.
This announcement marks a milestone moment, highlighting the strategic importance of the Indian market for Paul & Shark—a country with which the brand shares a longstanding relationship in both business and communication. Today, the brand proudly celebrates 15 years in India, with a presence across key cities.
KL Rahul joins the rank of the international sporting ambassadors of Paul & Shark. Rooted in a genuine affinity, this collaboration between Paul and Shark and KL Rahul is a contemporary, dynamic relationship that reflects shared values of sport, travel, and discovery. It is a bond that transcends style, celebrating a mutual passion for Italian craftsmanship, exceptional quality, and timeless design—the defining hallmarks of the brand. Deeply inspired by a love for the sea and outdoors, Paul & Shark has consistently blended elegance with innovation—creating technical and performance-driven clothing designed to be worn on every occasion. As a family-managed, generational business, the brand remains grounded in heritage while embracing the present and looking to the future, with a strong commitment to responsible practices and sustainability at its core.
The appointment of KL Rahul is another milestone move for Paul & Shark. Since 1975 the family-owned brand has been at the forefront of Italian craftsmanship.
The campaign featuring KL Rahul will go live on May 2nd 2025, across Paul & Shark’s global platforms and KL Rahul’s Instagram, with a special focus on India—a key market in the brand’s international distribution network.
Paul & Shark CEO Andrea Dini shares
“Paul & Shark has always stood for authenticity, adventure, and luxury. KL Rahul’s journey as an athlete, his international appeal, and his distinct sense of style makes him a natural extension of our brand’s values. This partnership is not just about fashion—it’s about celebrating a way of life that merges sport, travel, and contemporary elegance.”
KL Rahul adds,
“Paul & Shark just gets my style. The brand is effortless, sharp, and never trying too hard. It stands for quality and quiet confidence, which is exactly how I see fashion too. Being the first Indian to represent them globally makes it even more special, it feels like the kind of partnership that just fits.”
Paul & Shark Spring/Summer 2025
The partnership launches with KL Rahul as the face of Paul & Shark’s Spring/Summer 2025 collection, celebrating the brand’s DNA—a love for the sea, a union of technical innovation and craftsmanship, and a balance between heritage and modernity.
The SS25 collection blends elegance and performance in a perfect narrative, with craftsmanship as the protagonist, alongside the brand’s iconic pairing of luxurious materials combined with new technologies. Silk, linen, and cashmere are masterfully combined with high-performance treatments like the renowned Typhoon membrane.
In every piece of the SS25 collection, quality merges with functionality in a perfect balance of aesthetics and practicality.
About Paul & Shark
Paul & Shark is an Italian luxury clothing brand whose essence is rooted in a deep passion for the sea. Founded in 1976 in Varese by Paolo Dini, the brand has grown over the years and is now led by the fourth generation, Andrea Dini, son of the founder, who continues to carry forward the legacy of a company built on the pillars of craftsmanship, performance and elegance.
In India the brand has a JV partnership with Reliance Brands Limited and operates three monobrand stores across Mumbai, Delhi and Kolkata, alongwith five SIS doors and digital presence on Ajio Luxe.
About KL Rahul
KL Rahul is one of India’s leading international cricketers and a globally recognized style icon. Known for his versatility on the field and effortless elegance off it, he represents a new generation of Indian athletes who embody excellence with authenticity. KL Rahul has earned global respect for his performance, poise, and leadership. Off the field, his influence extends into the worlds of fashion, fitness, and culture.
